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Russell Roof Tiles IT Director Exports Manufacturing Expertise to the USA

L to R - Andrew Hayward, Managing Director and Chris Bailey, Group IT Director at Russell Roof Tiles

Russell Roof Tiles is expanding its manufacturing expertise stateside to enhance the operations of its sister-company Crown Roof Tiles, based in Florida.

Leading the project is Chris Bailey, who has recently been promoted to the new role of Group IT Director, solidifying the partnership between the UK and US Crown Roof Tile brand.

Russell Roof Tiles, which has a proven portfolio of innovative technology and products, in 2011, Crown Global Equity acquired Russell Roof Tiles and in 2013 it further expanded its operations with the acquisition of Crown Roof Tiles, Florida.

Since then, Russell Roof Tiles has seen £17.3m invested in its Burton and Lochmaben sites, continuing to increase efficiencies and capacity to meet demand. As well as recent announcement of £18.5 investment in a major new plant site in Burton.

Alongside of this the company has invested in upgrading and improving technology, including IT systems and software, which Chris had taken a lead on, since joining the team in 2019 as IT Manager. 

Most significantly, Chris, having managed the upgrade from Infor’s SyteLine v9 single tenant to the more cost effective v10 multi-tenant cloud solution. In 2023, Chris successfully led the international roll-out of SyteLine to the sister company in the US. 

SyteLine is a leading manufacturing ERP software solution that streamlines data collection across all aspects of the business.

The Infor software, used by over 65,000 organisations worldwide, collects and analyses data for machinery, production, orders, documentation, and delivery, enabling smoother operations and more informed decision-making.

Now, in his role as Group IT Director, Chris will be exporting his knowledge and expertise of Infor SyteLine and sharing with the team at Crown Roof Tiles, ensuring that the manufacturing sites in the US are operating at the same high level as Russell Roof Tiles.

Chris Bailey, Group IT Director at Russell Roof Tiles

Chris, comments: “It’s particularly rewarding to step into this role at a time of significant investment and growth for Russell Roof Tiles. We’ve made huge strides forward since implementing SyteLine, ensuring we’re getting the maximum capacity out of the software so it’s only right we share this knowledge with the rest of the Group, ensuring that the whole group continues to be known for its innovative and superior solutions.”

Chris’s responsibilities extend beyond Infor’s SyteLine to encompass all internal IT and communications across Russell Roof Tiles and Crown Roof Tiles.        


Andrew Hayward, Managing Director at Russell Roof Tiles said: “I’m pleased to announce Chris Bailey’s promotion to Group IT Director. His dedication and expertise have proven to lead Russell Roof Tiles down a path of growth and innovation. I look forward to seeing his continued success.”

As a testament to his expertise, Chris is scheduled to speak at the upcoming SyteLine User Network (SUN) conference in Tampa, Florida this April.

The two-day conference is expected to welcome around 900 attendees, who will be gathered for information-filled sessions from End Users, Vendors, and Infor Presenters.

His session, which will be held on Tuesday 16 April, will give attendees an overview of a collection of projects which combine to transform the operations of both businesses through document management, automation and reporting.




For further press information contact Kathryn Greenwood at Eden PR on 0115 958 8850 or email

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